The ‘Primeurs 2023’ campaign has been launched, and we already know that :
- from this week, some of Bordeaux's great growths, such as Lafite-Rothschild, Léoville-Las Cases, Pontet-Canet and Valandraud, will go on sale.
- This will be a very rapid campaign, since all the great growths will have offered their 2023s by the beginning of June, according to a choreography already established for the greatest wines: Mouton-Rothschild on 6 May, Cheval Blanc on 13 May, Haut-Brion on 14 May, Ausone on 15 May, etc.
- prices are sure to fall. Operators around the world are expecting prices to be more or less at the same level as for the 2019 Primeurs. We'll see next week whether the message has been heard, and given the current economic climate, we can't rule out some pleasant price surprises...

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